Earth Hour

I think that this a good idea, but at the same time how are we goin to get people to actually do this? sure we can get a school to do it but how do we get an enitre world to turn off the power for an hour? I know i will be partcipating and im sure many teens of my generation while but i dont think many baby boomers who have yet to realize they have left our generation a hefty error with global warming, they know it there but there are some who still refuse to acknowledge that they messed up and or not wanting to take the blame. so now we suffer these events :D